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Increasingly the commercial landscape is becoming ever more competitive, as new competitors and competitors from abroad enter the market place, and the regulatory framework changes. To survive in this intense environment requires having an advantage over the competition – competitive advantage. Competitive advantage allows business to be adaptable in managing the constantly changing commercial and regulatory challenges that it encounters, enabling it to manage business issues and prosper. Sources of competitive advantage include developments in products offerings, manufacturing techniques, distribution networks, operational processes as well as people capabilities. All sources of potential advantage require innovation as the catalyst to release their potential, realising real opportunities for advancement. |
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